Our task with Kraft Heinz’s “Made by Us” campaign was to showcase the exceptional quality and safety of their products. We focused on the authentic pride of the employees in their food manufacturing plants. Capturing heartfelt stories from those who trust the food they produce to nourish millions—including their own families—emphasized a deep commitment to safety and quality. By infusing wit and genuine narratives, we forged a powerful connection, demonstrating that the most impactful stories are those rooted in personal truth and dedication.