Tackling the Damen Green Line Build for FH Paschen showcased more than just construction; it was a testament to ingenuity, a core pillar of their brand. Tasked with capturing the complex journey of a hefty pedestrian walkway from the southside to downtown Chicago, our strategy was clear: highlight the ingenious logistical battle featuring trucks, barges, cranes, and Chicago’s traffic. From creative concept to final production, our team crafted a narrative designed not just to inform, but to inspire. We transformed a complex engineering challenge into a compelling recruitment tool, aimed at attracting those who thrive on solving tough problems and embody FH Paschen’s innovative spirit.