Heres the KON: When KONE needed to strengthen their employer brand, they called us to help show the heart of their company—the people who keep things moving. As they expand in the North American market, sustaining a skilled workforce is key, and what better way to attract talent than through real stories? We took a bottom-up approach, creating mini documentaries that highlight the pride, commitment, and skill of the individuals in their technician and manufacturing teams. These aren’t just employee stories—they’re life stories, capturing what it really means to be part of KONE. It’s all about elevating the people who elevate us.