Amp | The Power of AI

Diving into the world of recycling with AMP, we spent two full days amidst the clatter and clang of a recycling plant. And yes, we cracked jokes about all our shots being 'trash'. Our mission was to capture the soul of the AMP machine: bold, powerful, and gritty, yet dancing with a sort of technological elegance.

Client: AMP Robotics | Agency: Figure | Production: Grand Union

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