Marking a milestone, they gave us the green light to use the word “shit” in an ad. Anyways,  underground contractors face a peculiar challenge: their hard work is literally buried under layers of dirt, concrete, or the foundations of buildings. It's the ultimate behind-the-scenes gig—essential, yet rarely acknowledged. Our approach? We embraced the thankless nature of their work head-on. Highlighting the unsung heroes who lay the groundwork, never seen at ribbon-cuttings, but always moving on to ensure the next project stands strong.