Calbee, renowned for their crunchy Harvest Snaps that have won over North American taste buds, harbors ambitions that stretch far beyond. Dominating over 70% of the crunchy snack market in Japan, they tower above competitors in a way unseen in the U.S. Yet, in America, Calbee remains a hidden gem on the verge of a breakthrough. Our mission was clear and crucial: to craft a video that unveils the prowess of their facilities to Japanese investors, convincing them to fuel Calbee's expansion across the States. The outcome? A resounding success, opening doors to new possibilities and paving the way for Calbee to leave a larger footprint in the American snack industry.