Ah, tacos. Convincing us to dive into this project was as easy as saying the word. Right from the start, our goal was to infuse a dose of authenticity into the culinary world. Showcasing a restaurant that prides itself on a pristine kitchen and fresh ingredients meant drawing back the curtain to reveal the truth behind the taste. Authentic food, genuine people, and real stories were our focus, aiming to achieve a dual-purpose strategy: create ads that not only cut through the clutter but also foster deep brand loyalty. For the loyalty angle, we embraced a documentary style to showcase the dedication Big Wig pours into their cuisine. To grab attention, we crafted snappy mini-ads perfect for socials, designed to stir up appetites.